BE PROUD OF YOUR OWN BRAND
Logo serves the purpose to identify. It is the embodiment of clients’ perception and relation. Make your stakeholders and clients love to be associated with you.
A logo design is much more than just a simple icon paired with a name wording. It should be the key anchor to any marketing and branding activities throughout the whole time any business is in operation. A logo functions not to show the product or service being sold, but to serve as an identity of reputation or good feeling every time your customer or potential customer interacts with the brand. A logo, as important as the brand itself, should last for years to come.
READY FOR YOUR BRAND EXPANSION
By this time, you should have known a lot about your own brand. Its strength, its weakness, its potential, its competitors, its fans and followers, and everything in between. You also have to know the direction to go with this brand. It’s good to start building a structural foundation and with it, you’re clarifying the brand’s function and set for expansion. Here’s a basic brand architecture that you might want to follow:
Although a logo is the simplest form of design and usually the smallest in any marketing collateral, the importance of it makes developing a logo one of the longest and most meticulous processes. After all, it should serve a purpose and it should last as long as possible.
A beautiful logo, even the simplest design, requires a touch of detailing whether removing the excessive strokes, trying a few color options or even adding a single dot. Believe us, it makes all the difference.
Once the logo proposal is done, usually we’ll come up with 3 option designs for clients to view. The proposal presentation comes in pdf form with all the important things a brand owner should know before making a choice. Also this is the time to request any iteration on the selected logo design.
Voilà! You’ve got a new logo and we’ll provide the full set of all the logo files needed. One official logo in .ai format which should be used 95% of the time in your marketing posters, signage, website etc. We’ll also provide the variants logo arrangement, as well as variant logo with black and white. Keep them safe in your device. It’ll be used very long in your business journey.
A lot of business owners overlook the importance of trademarking their brand. Yes, your company may be registered under SSM, but your brand should be registered too under MyIPO. Until then, you can’t really claim that your brand name and logo are rightfully yours.